Senior Graphic Designer: Interweave Press

Interweave Press is one of the largest publishers in the US of books and magazines for DIY art and craft enthusiasts. As Senior Graphic Designer, my job was creating illustrated how-to books for knitting, crochet, beading, jewelry making, and mixed media arts enthusiasts. My responsibilities included conceptualizing and executing book covers, layout design, and directing photography to achieve a consistent brand image. I was also responsible for creating print collateral, interactive PDFs, and web marketing pieces for books, DVD opening titles and ebooks.